The Surge of the “Latte” and also “Black Coffee” Sales Authors

One point that I am actually worried concerning nowadays is a few of the most up to date sales authors I’ve seen out there on the net. These authors might write some great product, however come from a position of being out of touch with their target market. They appear to be older or have the slicked back Wall Street hair look, as well as simply provide a total image of someone that has not been in sales for a very long time.

I’ve created a new term here for these writers – the “Latte” Sales Authors. Someone that usually looks down on various other individuals, particularly the ones who get up every early morning to go to function (by the way, these are the individuals that make America the greatest nation in the world!).

It actually sheds me up sometimes that the minority of salespeople (the ones that seek additional education) are handing their cash over to these individuals that are out of touch with the 21st century sales world. Salesmens that seek out continuing education at their own cost have actually functioned actually tough for the cash that is being lost. Salespeople just be worthy of better than what they are obtaining, especially at book stores.

On the plus side, the surge of sales writers (both young and old) in blogs provides every person in the sales community hope. For these straight-shooting writers, I have likewise created a new term – the “Black Coffee” Sales Authors. These are the writers that remain in touch with the marketing neighborhood and have an extremely interesting character. This never is restricted to young or start-up sales writers, as I would include Jeffrey Gitomer (for instance) in this group.


I definitely indicate no disrespect to any person who drinks a latte once in a while, as you can be a latte enthusiast and still be a “Black Coffee” Sales Author. Black coffee merely comes to represent someone that draws no punches, as well as throws the ball right down the center of the plate. Whatever you do, think twice about handing your money over to a “Latte” writer when a “Black Coffee” author is readily offered.

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I’ve created a new term below for these writers – the “Latte” Sales Authors. For these straight-shooting authors, I have actually also created a brand-new term – the “Black Coffee” Sales Authors. Whatever you do, assume twice about handing your money over to a “Latte” author when a “Black Coffee” author is conveniently available.

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